News flash: The time to make your website mobile friendly is right now. Every year since 2009, marketers have proclaimed this will be the year mobile marketing matters. And then, from the perspective of the average business owner, nothing changes. Sure, you could see an increase in people using smartphones and tablets, but, in terms of an impact on your company, it was business as usual.
Then, in 2015, Google did two things that instantly made 2015 the year of mobile.