It was not long ago that those selling heating and cooling systems relied on pen, paper, and a calculator to determine what size or type of equipment would work best for a particular application. With the advent of mobile apps, those days are gone, as comfort advisors can now tap the necessary data into a smartphone or tablet, and within minutes, they have the information needed to help end users select the proper system for their home or office.
There is no question that apps are changing the way the sales process works, for both comfort advisors and customers. As Gabriel Weiss, interactive marketing technologies manager, Mitsubishi Electric US Cooling & Heating Division, noted, “Apps take convenience to the next level by making it easier for contractors to educate their customers on system benefits that simply cannot be shown on paper or through product specs and numbers. It tailors the sales process to each individual customer’s space, which, in turn, makes selling the product that much easier.”