Virtually every HVAC contractor understands the importance of having a website, but many treat their websites as if they are digital brochures. Brochures don’t close sales; people close sales. If you want to grow your business, you need to change the way you think about your website. Your website is not a brochure; it’s a sales rep.
A well-designed and optimized website has the power to transform your business by generating hundreds — even thousands — of qualified leads per month. But, you’ll never achieve this kind of success unless you become intimately familiar with your website’s key performance metrics.