March 26, 2013: NATE Launches Campaign to Educate Consumers in Search of HVAC Contractors
ARLINGTON, Va. — North American Technician Excellence (NATE) has announced its spring consumer awareness campaign, to help educate homeowners about the importance of selecting HVAC contractors who hire NATE-certified technicians.
Beginning in April, ads highlighting NATE certification and the NATE contractor website, www.hvacradvice.com, will appear on Yelp.com, the popular consumer website used to find and review local businesses. In January 2013, Yelp.com reached an all-time high of 100 million unique visitors and the “Home Services” category (including HVAC providers) is one of the site’s top search categories.