For a company that’s been in business 118 years, making upgrades isn’t an option, it’s a necessity. That’s why Butch Welsch, president of Welsch Heating & Cooling Co., St. Louis, always makes sure to stick to one key principle despite the rapidly changing times we live in: First impressions are everything.
Welsch makes sure his company is always equipped with the right technology — whether it’s tools, computers, phones, transportation, or even how they take credit cards — to make their first meeting with a customer as welcoming as possible.
If something isn’t working, or if he feels his team is falling behind, Welsch said he isn’t afraid to reinvest into the company, especially if he feels it will help increase productivity.