85 Years of Leadership: Social Networking Packs Marketing Punch
For better or worse, “Today the customer has so much access to good and bad knowledge, access to instant feedback from friends, etc., as to something being good or bad,” said Larry Taylor, president of AirRite A/C. It also opens up vast possibilities for online marketing and connections through social networking.
Lenny Delius is vice president of Service Heat & Air, Chattanooga, Tenn. He’s been doing Facebook since Feb. 2010, sometimes posting nothing more than a cheery “Good morning Chattanooga!” though frequently more (like seasonal info).