“There’s a lot of different ways to approach it — reduced utility bills and the availability of tax credits — but don’t underestimate the importance of comfort,” said Steve Lauten, president of Total Air and Heat Co., Plano, Texas.
“I do think there is a large interest in being environmentally responsible,” he continued. A select group of customers are seriously green; solar panels, rainwater collection, and carbon footprints all figure into their thinking. Even long-distance shipping can sway their sale, because of the increased carbon load due to the transportation of the unit, Lauten explained.