RANCHO MIRAGE, Calif. — The days of keyword-stuffing your company’s website is over. And if you think voice-based internet search is a gimmick, think again.
Those were some of the messages marketing expert Jon Kinsella brought to the National Air Duct Cleaners Association’s March 19-21 conference here. His March 20 presentation, “Digital and Social Media Marketing for Your Business,” expanded on topics Kinsella discussed at the organization’s 2017 event in Lake Buena Vista, Florida. Last year, the senior marketing strategy manager stressed the importance of using good keywords without overdoing it on your website. Today, Google’s ever-changing algorithms have gotten more complex and adept at figuring out what’s quality content, Kinsella said.