Editors Blog

What Can Green Do For You? Find Out on Aug. 4.

July 18, 2011

A few years ago, United Parcel Service ran a series of TV commercials with the slogan, “What Can Brown Do for You?” In the annals of advertising, this campaign probably won’t go down as one of the most memorable or exciting.

Today I ask a similar question. What can “green” do for you? Yes, I’m talking about green design and construction. Please do not throw anything at your computer screen or toss your mobile device across the room. I know some of you are skeptical.

Why design and build environmentally friendly buildings and systems? After all, they might cost more, take longer, and require loads of paperwork. Here’s why:

1. Green projects look great on your company’s resume. Even if you don’t plan to specialize in these types of projects, doing them keeps you on the short list when a green-minded owners and developers select designers, builders and service pros.

2. Having green projects in your portfolio opens the door to government contracts on all levels. Whether it’s a local municipal office or a federal IRS fortress, lacking green building experience can be a deal breaker.

3. Green projects are where the money is. The few hot building trends are healthcare, government, and education facilities. All three frequently require meeting progressive environmental and performance standards.

Skeptical? I’m not asking you to drink the green Kool-Aid. However, if you’ve resisted getting involved in green construction because of perceived hassle factors, now is a good time to rethink your options.

On Thursday, Aug. 4, BNP Media presents the Virtual Green Expo. It will provide attendees with lots of educational Webinars (including CEUs), product information, and networking opportunities. I attended last year’s virtual show and it was very engaging.

The Virtual Green Expo is FREE to attend, thanks to some forward-thinking sponsors. Register today at www.thevirtualgreenexpo.com.

Speaking of opportunities, make sure and visit three tradesman-oriented Web sites that will help you gain valuable information, get a job or fill one.

www.heatinghelp.com is a fantastic resource for anyone involved in the hydronics, radiant, solar, HVAC, or energy management. Expert Dan Holohan offers a myriad of opportunities to network and share. Dan is speaking in the Virtual Green Expo on “Old-School Ways to Green Old Schools” at 10:45 a.m. on Aug. 4. Reserve the time slot!

Click here to find or fill a job. BNP has teamed up with BirdDog Jobs to provide a career center geared specifically to the design, construction, engineering, maintenance, security and mechanical systems markets. Our goal is to provide solutions to help you find or fill a position, navigate the murky waters of hiring legalities, and create ongoing resources for career development.

http://tradeshub.mikeroweworks.com is a new portal dedicated to the advancement of the skilled trades and to helping trades people excel at their jobs. BNP Media partnered with Mike Rowe of Dirty Jobs fame to help make this available. Let’s celebrate tradesmen and women who consider their work a craft worthy of excellence.
You must login or register in order to post a comment.



Image Galleries

2015 AHR Expo

Photos from the 2015 AHR Expo at McCormick Place in Chicago.

Posted: February 19, 2015


NEWSMakers: Andy Patron
Andy Patron, partner with FMI Corp., discusses the impact a national labor shortage may have on the mechanical contracting industry. Posted on March 27.
More Podcasts


NEWS 03-30-15 cover

2015 March 30

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

HVAC Trends

The NEWS regularly reports on HVAC industry trends in our weekly issues. What trends do you see?
View Results Poll Archive


2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con