Comfort Control Systems
De Pere, Wis.
I can’t say it any better, so I just let my Green Bay Packer buddy say it for me.
Sure, the manufacturers can say that there were big bucks being thrown around to nationally advertise oil changes quite a few years ago. And, your point?
Some of your own national consumer campaigns might be better focused on something that every contracting company can sink its teeth into. If every HVAC national consumer advertising campaign told readers, listeners, and viewers that they have to get an annual or semi-annual tune-up it would be quite interesting to see what might transpire over a few years.
If John Lombardi gets his guys in somebody’s house, something good is going to happen. Multiply that by tens of thousands of HVAC contractors.