Articles by John R. Hall

Commercial Contractor Takes RTUs to Facebook

Does it make a lot of sense for a commercial HVAC contractor, who specializes in rooftop unit service and replacement, to market his wares on social media networks like Facebook and Twitter? If you had suggested this to Jon Lazarus a few years ago, he might have wanted to find a straitjacket for you. But not now.
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Safety Needed When Working on Rooftops

Safety is a priority when working on any mechanical equipment, but it is especially heightened when the equipment weighs several thousand pounds and is located on a roof. Some contractors schedule days and weeks on the installation and service for one client alone.
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Contractors Say Summer 2011 Hiring is a Mixed Bag

If you believe industry statistics, the future is bright for people interested in careers as techs and installers. If you believe in the current state of the economy, then optimism is tempered. Or you might be somewhere in the middle. These different viewpoints form the basis of what HVAC contractors are looking at as the summer 2011 hiring season heats up.
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Business Owners Speak Out on Impact of Social Media

Online networking has replaced the traditional methods of marketing such as newsletters, postcards, and “happy calls.” At least, that is what online marketers want business owners to believe. The age of Facebook, Twitter, and LinkedIn - to name a few - has threatened to wipe out centuries of commonly used marketing methods.
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Trend to Buy Parts Online Grows

Is online buying becoming just as important as one phone call and a pickup at the parts counter? Maybe the HVAC trade isn’t ready to concede that online buying will surpass local purchases or put a big hit on traditional relationships. Yet, online sellers are making themselves hard to ignore and are working to make the buying experience quick and convenient.
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Defining Variable Speed for Customers

One of the most common HVAC technologies - common to people inside the trade - is variable speed. Although most HVAC people know its definition and how it affects equipment performance, chances are that most customers have limited or no understanding of how it affects the equipment in their basement or attic.
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Contractors Marketing With YouTube

It only takes a visionary imagination and an inexpensive hand-held video camera to become a YouTube sensation. While videos on YouTube can become overnight hits with good marketing and originality, some businesses are choosing to market themselves by posting videos both on YouTube and on their own websites.
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