Newsline

Big Ass Fans Unveils New Campaign

April 12, 2010
/ Print / Reprints /
ShareMore
/ Text Size+

LEXINGTON, Ky. - Big Ass Fans® announced a new brand campaign targeting the high-end residential market. The re-engineered branding initiative includes an expansive consumer and trade communication campaign, spotlighting the launch of Isis®, an energy-efficient fan now available for high-ceiling residential properties.

“In talking with our customers, we realized a tremendous growth opportunity for residential fans,” said Carey Smith, president and CEO, Big Ass Fans. “For over a decade, Big Ass Fans has engineered high-performance air movement solutions for tens of thousands of satisfied industrial customers worldwide. We now have the ability to bring this patented technology to the residential market in Isis.”

Big Ass Fans started in the agricultural and industrial sectors and segued into commercial industries. According to the company, due to its reputation for innovation, design, and sustainability, it ultimately decided to enter the residential market as a direct response to customer demand for quality, high-end residential product.

“Our customers have asked for this, and we have responded,” said Smith. “We’ve expanded our business model and created a Big Ass Fans sales team dedicated to promoting Isis residential. We’re rolling out new selling tools, including literature, brochures, sell sheets, and consumer facing Web content.”

For more information, visit www.bigassfans.com.

Publication date: 04/12/2010

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

Podcasts

NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

More Podcasts

THE MAGAZINE

ACHRNEWS

NEWS 04-14-14 cover

2014 April 14

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

SERVICE CALLS POLL

Which statement on service calls best applies to your business?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con