CHICAGO - The ETL SEMKO division of Intertek launched the second phase of its aggressive industry awareness campaign, Superstitions, reinforcing the ETL Mark as an alternative to the UL Mark for product safety certification. With a series of ads, mailings, a Website, and a promise of future surprises, the campaign calls into question the belief that a company needs the UL Mark to sell its product in North America.
"The belief that you need a UL Mark to sell your products in North America is as irrational and untrue as the superstition of the Boogeyman," said Nancy Medas, director of global marketing, Intertek ETL SEMKO. "There are a number of certification mark alternatives. In the case of the ETL Listed Mark, it's preferred by thousands of manufacturers who seek fast testing turnaround from our network of more than 50 laboratories around the world."