The president of a New York-based company asked the marketing consultant about using radio advertising. "We want to reach business owners and managers; morning and afternoon drive time seems like a good way to go," he said.
The two other company officials at the table seemed less than enthusiastic, but didn't say anything. The consultant pointed out that 10 million people have their car radios on every day but rarely, if ever, hear a commercial. That's right - satellite radio. The two who had remained silent just nodded; they understood.