How do you judge the effectiveness of your small-business marketing? Easy. Does it produce results? Great looking ads, fancy logos, and flashy websites are worthless if they don’t bring business to your door. This list of 10 common marketing mistakes can help you produce better results.
1. Not having a clearly defined USP.
Do you want to fit in or stand out? In order to thrive in today’s cluttered marketplace, every business owner must be able to clearly articulate an answer to the question, “Why should someone do business with you rather than your competitor?”
That is, what makes you unique? Your answer to these questions constitutes your Unique Selling Proposition. Do you offer 24-hour, 7-days-a-week service? Do you offer the lowest price? Do you offer a no-risk guarantee? A strong USP helps you to stand out in a crowded field.