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Sticker Shock Ads Hit the Airwaves

WASHINGTON, DC — As heating oil and natural gas prices rise, the Alliance to Save Energy has raised awareness about consumer concerns over high energy prices with its new television and radio campaign, focusing on consumer angst over energy bills.

Titled “Static Electricity House,” the television public service advertisements highlight a family’s wild experiment to deal with high energy prices by powering the home with static electricity. This scheme requires all family members, including the dog, to keep rubbing their wool socks on the carpeting to keep lights on and power functioning. For more information visit Alliance at www.ase.org/shocking (website).

Publication date: 12/18/2000

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