The pressure is on to go green. As the construction market recaptures its warmth, the move toward greener building is heating up along with it, according to experts in the field. While the primary motivator behind this trend remains saving on energy costs, social pressure and sustainability goals are also becoming drivers. Yet there are still obstacles that scare some customers away from choosing to go greener with their HVAC system design and overall building practices.
The desire for heightened energy efficiency and the subsequent savings on utility bills is the main motivation behind the green building market. Yet there is also increasing social pressure for companies and homeowners to go greener.