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Westside Wholesale Revamps Website

Site Provides Improved Product Search, Faster Page Loads, and Wider Product Selection

LOS ANGELES — Westside Wholesale Inc., a wholesale distributor for the heating and cooling, plumbing, electrical, air quality, lighting, security, and pool supply industries, has launched a revamped website at According to the company, visitors to the site will experience improved product search, faster page loads, and wider product selection.


“We listened to our customer base,” said Allen Nazarian, president. “They wanted a better way to find products they need, so we put resources towards that. We’re constantly looking for ways to make the site better, and our customers play a big role in that.”

One of the main improvements is a better site search, said the company. Customers can search through thousands of products quickly with “instant” results, accompanied by high-quality product images. Results to date have shown that this feature has improved conversion, helping users find the products they need quicker.

Customers have also reported the site’s enhanced organization has made it easier to shop. Part of the reorganization included streamlining the departments. Westside Wholesale features a streamlined navigation, showcasing products in the air conditioning, air purifier, bathroom fan, and tankless water heater categories.

The site features an image-based navigation, reducing the need to scroll through long blocks of text. The site also offers a mobile version for tablet and smartphone customers. The mobile site carries all the products of the desktop version, but is built to be viewed on the go, a major advantage for contractors and those working on site.

“Speed, convenience, and a wide product selection — that’s what is all about,” said Nazarian. “The new site helps you find what you want quickly and easily, while making your purchase a breeze.”

For more information, visit

Publication date: 8/12/2013

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