Giving a Clear-Cut Sign

What Do Your Signs Say About You to Customers?

service truckThe photo of the truck was taken in Washington, D.C. The signage on the truck makes it perfectly clear what type of service the driver is involved in. It’s a service of the city’s Department of Health (DOH), by the way.

I draw your attention to it here for a couple of reasons. First, to ask readers if their company’s vehicles clearly spell out the services provided by the business. Because, frankly, “HVACR” doesn’t mean a whole lot to a lot of people. And the term “mechanical contracting” may mean even less, let’s face it. And let’s not even get started with the phrase “environmental services.”

I think HVACR service trucks and vans need a slogan more like, “We keep your home cool in the summer and warm in the winter,” or even better “We keep YOU cool in the summer and warm in the winter!” and the phone number in big numbers. Skip putting “Robert E. Yadayada Jr. Esq. Environmental Services Inc. LLC.“

OK, time to get off of my soap box. Now to Point No. 2. That truck in D.C. got me to thinking about all the creepy-crawlies you service techs must come across in dark, dusty attics and dirty, dingy basements. Since we are all grown-ups here and consider ourselves rather macho given the industry we are in, or not easily frightened, tell me about unexpected meetings you’ve had with creepy-crawlies while on the job and how you dealt with it/them. I will run a few in my October column — just in time for Halloween.

Publication date: 7/15/2013

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

Recent Articles by Peter Powell

You must login or register in order to post a comment.



Image Galleries

2015 ACCA Conference

Images from the 2015 ACCA Conference in Grapevine, Texas. Posted on April 8, 2015.


NEWSMakers: Clint Schreck

Clint Schreck, general manager, Columbus Worthington Air, Columbus, Ohio, discusses winning Angie’s List Super Service Award, how to handle online reviews, and much more.

More Podcasts


NEWS 05-25-15 cover

2015 May 25

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Legislation and Regulation

What legislative/regulatory issue is most important to you as a HVAC business owner?
View Results Poll Archive


2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con