Refrigeration

Giving a Clear-Cut Sign

What Do Your Signs Say About You to Customers?

service truckThe photo of the truck was taken in Washington, D.C. The signage on the truck makes it perfectly clear what type of service the driver is involved in. It’s a service of the city’s Department of Health (DOH), by the way.

I draw your attention to it here for a couple of reasons. First, to ask readers if their company’s vehicles clearly spell out the services provided by the business. Because, frankly, “HVACR” doesn’t mean a whole lot to a lot of people. And the term “mechanical contracting” may mean even less, let’s face it. And let’s not even get started with the phrase “environmental services.”

I think HVACR service trucks and vans need a slogan more like, “We keep your home cool in the summer and warm in the winter,” or even better “We keep YOU cool in the summer and warm in the winter!” and the phone number in big numbers. Skip putting “Robert E. Yadayada Jr. Esq. Environmental Services Inc. LLC.“

OK, time to get off of my soap box. Now to Point No. 2. That truck in D.C. got me to thinking about all the creepy-crawlies you service techs must come across in dark, dusty attics and dirty, dingy basements. Since we are all grown-ups here and consider ourselves rather macho given the industry we are in, or not easily frightened, tell me about unexpected meetings you’ve had with creepy-crawlies while on the job and how you dealt with it/them. I will run a few in my October column — just in time for Halloween.

Publication date: 7/15/2013

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

Recent Articles by Peter Powell

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

Podcasts

NEWSMakers: Rajan Rajendran

Rajan Rajendran, newly appointed director of the Emerson Innovation Center, talks about the new $35 million facility and how it will function on the University of Dayton campus. Posted on Aug. 29.

More Podcasts

ACHRNEWS

NEWS 08-25-14 cover

2014 August 25

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Prohibiting HFCs

EPA is proposing a rule that would prohibit some HFCs in select refrigeration applications. Do you agree with this move?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con