Now that it’s spring, a homeowner’s fancy turns to thoughts of tune-ups. During this slower time of year, contractors look for ways to appeal to these consumers who want to make sure their air conditioners are ready for the steamy months ahead.
Many contractors (and big-box stores) try to grab customers’ attention by advertising the ubiquitous $29 tune-up, hoping that homeowners will pounce on the low price, then remember them when it comes time for future service. Other contractors decry this practice, noting that it is impossible to provide a thorough tune-up for this price and that it is simply a ploy to get into a home and find other maintenance work that needs to be done.