<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/">
  <channel>
    <title>Guest Column</title>
    <description>
      <![CDATA[HVAC experts weigh in.]]>
    </description>
    <link>https://www.achrnews.com/rss/4971</link>
    <language>en-us</language>
    <item>
      <title>Scaling Service in a Technician Shortage </title>
      <description>
        <![CDATA[<p>Only about 20% of homeowners enroll in maintenance plans, but contractors who scale memberships with connected systems are turning retention into higher productivity and stronger valuations.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/166316</guid>
      <pubDate>Sun, 14 Jun 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/166316-scaling-service-in-a-technician-shortage</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/06/12/HVAC-technician-working.webp?t=1781279658" type="image/jpeg" length="219501"/>
    </item>
    <item>
      <title>The Hidden Threat to Your HVAC Business: Is Your Subcontractor Supply Chain Safe? </title>
      <description>
        <![CDATA[<p>With strict new EPA rules around the low-GWP transition, a single subcontractor’s expired certification or missing insurance form can trigger heavy fines or halt a job entirely.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/166314</guid>
      <pubDate>Sat, 13 Jun 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/166314-the-hidden-threat-to-your-hvac-business-is-your-subcontractor-supply-chain-safe</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/06/12/gas-pipe-installation.webp?t=1781277352" type="image/jpeg" length="202907"/>
    </item>
    <item>
      <title>Missed Calls, Lost Jobs: Why HVAC Companies Are Adopting Voice AI Agents  </title>
      <description>
        <![CDATA[<p>Here’s&nbsp;how&nbsp;to get started with&nbsp;Voice AI, helping&nbsp;your business&nbsp;capture work that&nbsp;could otherwise go to competitors&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/166287</guid>
      <pubDate>Sun, 07 Jun 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/166287-missed-calls-lost-jobs-why-hvac-companies-are-adopting-voice-ai-agents</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/06/05/call-center-operations.webp?t=1780677901" type="image/jpeg" length="153836"/>
    </item>
    <item>
      <title>Heat Pump Hype to Hands-On Reality: The HVAC Skills Gap Contractors Can’t Ignore </title>
      <description>
        <![CDATA[<p>As heat pumps and other advanced systems become more common, the gap between what’s possible and what’s practical will depend largely on workforce readiness.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/166286</guid>
      <pubDate>Sat, 06 Jun 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/166286-heat-pump-hype-to-hands-on-reality-the-hvac-skills-gap-contractors-cant-ignore</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/06/05/heat-pump-training.webp?t=1780677329" type="image/jpeg" length="304897"/>
    </item>
    <item>
      <title>Could Today's HFC Relief Lead to Tomorrow's Refrigerant Shortages? </title>
      <description>
        <![CDATA[<p>Short-term relief or long-term disruption? Revised EPA refrigerant ruling introduces potential challenges for HVACR equipment supply chain.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/166270</guid>
      <pubDate>Tue, 02 Jun 2026 13:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/166270-could-todays-hfc-relief-lead-to-tomorrows-refrigerant-shortages</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/06/02/grocery-store.webp?t=1780424422" type="image/jpeg" length="249856"/>
    </item>
    <item>
      <title>The Exit Landscape: Why Timing is Everything </title>
      <description>
        <![CDATA[<p>Selling a business is complex. It’s not just a transaction — it’s a life transition.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/166260</guid>
      <pubDate>Sun, 31 May 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/166260-the-exit-landscape-why-timing-is-everything</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/06/01/hvac-technician-exit.webp?t=1780323411" type="image/jpeg" length="359387"/>
    </item>
    <item>
      <title>Save an Hour on Every Install: The Case for EIM + Smart Thermostats </title>
      <description>
        <![CDATA[<p>No contractor wants to discover mid-install that a quoted system upgrade requires opening walls or pulling new wires. EIM technology can help.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/166232</guid>
      <pubDate>Sun, 24 May 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/166232-save-an-hour-on-every-install-the-case-for-eim-smart-thermostats</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/05/22/Copeland-Sensi.webp?t=1780925207" type="image/jpeg" length="303188"/>
    </item>
    <item>
      <title>How is AI Generative Search Impacting HVAC Companies in 2026?</title>
      <description>
        <![CDATA[<p>The rise of AI search does not mean HVAC websites are going away, but it does mean contractors need content that is easier for search engines and consumers to understand.</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/166230</guid>
      <pubDate>Sat, 23 May 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/166230-how-is-ai-generative-search-impacting-hvac-companies-in-2026</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/05/22/Contractors-and-AI.webp?t=1779462207" type="image/jpeg" length="169286"/>
    </item>
    <item>
      <title>Love Your Numbers </title>
      <description>
        <![CDATA[<p>Your numbers reveal problems long before they show up in your bank account, and they give you the confidence to make tough business decisions with clarity.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/166209</guid>
      <pubDate>Sun, 17 May 2026 07:00:18 -0400</pubDate>
      <link>https://www.achrnews.com/articles/166209-love-your-numbers</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/05/15/customer-care.webp?t=1778873229" type="image/jpeg" length="191915"/>
    </item>
    <item>
      <title>3 Ways for HVAC Contractors to Drive Growth in 2026 </title>
      <description>
        <![CDATA[<p>BDR’s study showed that regularly reviewing financial statements and KPIs is closely tied to optimism, both about business growth and the broader economy.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/166210</guid>
      <pubDate>Sat, 16 May 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/166210-3-ways-for-hvac-contractors-to-drive-growth-in-2026</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/05/15/company-growth.webp?t=1778876681" type="image/jpeg" length="304028"/>
    </item>
    <item>
      <title>How HVAC Contractors Can Reduce Fleet Downtime and Keep Technicians Productive </title>
      <description>
        <![CDATA[<p>Fleet downtime can cost HVAC contractors more than missed appointments — it can disrupt schedules, delay service, and cut into peak-season revenue.</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/166178</guid>
      <pubDate>Sun, 10 May 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/166178-how-hvac-contractors-can-reduce-fleet-downtime-and-keep-technicians-productive</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/05/07/technician-downtime.webp?t=1778631913" type="image/jpeg" length="186625"/>
    </item>
    <item>
      <title>The Role of Non-Toxic Maintenance Chemicals in Food Service &amp; Refrigeration Environments </title>
      <description>
        <![CDATA[<p>Aggressive cleaners can introduce unnecessary risk when used around food prep areas or storage spaces.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/166176</guid>
      <pubDate>Sat, 09 May 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/166176-the-role-of-non-toxic-maintenance-chemicals-in-food-service-and-refrigeration-environments</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/05/08/kitchen-hvac.webp?t=1778631913" type="image/jpeg" length="284730"/>
    </item>
    <item>
      <title>The Gap Between 4.0× and 10.93× Is Not a Size Story </title>
      <description>
        <![CDATA[<p>Higher revenue doesn’t guarantee a higher value. HVAC buyers are prioritizing margin quality, service mix, and risk over sheer size.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/166174</guid>
      <pubDate>Fri, 08 May 2026 13:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/166174-the-gap-between-40-and-1093-is-not-a-size-story</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/05/07/commercial-hvac-contractor.webp?t=1778631913" type="image/jpeg" length="263499"/>
    </item>
    <item>
      <title>20 Surges a Day: The Hidden Risk Facing Inverter HVAC </title>
      <description>
        <![CDATA[<p>Your next compressor failure might start at the electrical panel.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/166153</guid>
      <pubDate>Sun, 03 May 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/166153-20-surges-a-day-the-hidden-risk-facing-inverter-hvac</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/05/01/surge-protection.webp?t=1779228216" type="image/jpeg" length="325457"/>
    </item>
    <item>
      <title>How to Keep Growth From Breaking the Business </title>
      <description>
        <![CDATA[<p>Preserving company culture during a season of growth requires leaders to remember what made the business successful in the first place.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/166152</guid>
      <pubDate>Sat, 02 May 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/166152-how-to-keep-growth-from-breaking-the-business</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/05/01/commercial-hvac-contractor.webp?t=1777665908" type="image/jpeg" length="219909"/>
    </item>
    <item>
      <title>What Bitcoin Taught Me About Financial Control </title>
      <author>scott@indoortemp.com (Scott Merritt)</author>
      <description>
        <![CDATA[<p>Over time, I stopped seeing Bitcoin as “tech” and started seeing it as financial plumbing — a resilient layer beneath the banking system.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/166123</guid>
      <pubDate>Sun, 26 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/166123-what-bitcoin-taught-me-about-financial-control</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/04/23/hvac-contractor-install.webp?t=1777311587" type="image/jpeg" length="248640"/>
    </item>
    <item>
      <title>Managing Supplier Compliance During the Low-GWP Refrigerant Transition</title>
      <description>
        <![CDATA[<p>The shift to low-GWP refrigerants is raising the stakes on vendor oversight, making compliance documentation more important than ever for HVACR contractors.</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/166068</guid>
      <pubDate>Sat, 25 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/166068-managing-supplier-compliance-during-the-low-gwp-refrigerant-transition</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/04/10/managing-vendors.webp?t=1776094113" type="image/jpeg" length="173731"/>
    </item>
    <item>
      <title>An HVAC Technician’s Guide to Humidity  </title>
      <description>
        <![CDATA[<p>Moisture problems show up everywhere in HVAC systems. Knowing how humidity behaves in air can make troubleshooting condensation and comfort issues far easier. &nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/166097</guid>
      <pubDate>Mon, 20 Apr 2026 13:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/166097-an-hvac-technicians-guide-to-humidity</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/04/20/Picture1-Lianna.webp?t=1777311587" type="image/jpeg" length="142199"/>
    </item>
    <item>
      <title>Why Summer HVAC Failures Start in Spring — and How Contractors Can Help Customers Get Ahead of Them</title>
      <description>
        <![CDATA[<p>Emergency calls may spike in summer, but the causes often trace back to spring. Proactive inspections and early planning can make the difference between disruption and control.</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/166076</guid>
      <pubDate>Wed, 15 Apr 2026 11:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/166076-why-summer-hvac-failures-start-in-spring-and-how-contractors-can-help-customers-get-ahead-of-them</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/04/14/heat-pump-maintenance.webp?t=1776701838" type="image/jpeg" length="287428"/>
    </item>
    <item>
      <title>Navigating the Squeeze: How Data and Incentives Protect HVAC Margins Amid Rising Input Costs </title>
      <description>
        <![CDATA[<p>Higher costs for ductwork, coils, and transportation ripple through every stage of a project — here’s how HVAC distributors can help</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/166067</guid>
      <pubDate>Sat, 11 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/166067-navigating-the-squeeze-how-data-and-incentives-protect-hvac-margins-amid-rising-input-costs</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/04/10/hvac-contractor-pressure.webp?t=1776094113" type="image/jpeg" length="248640"/>
    </item>
    <item>
      <title>Before You Chase AI Leads, Fix Your Google Business Profile </title>
      <author>mailto:chris@reputationigniter.com (Chris Lollini)</author>
      <description>
        <![CDATA[<p>Despite the hype around AI search,&nbsp;Google Business Profiles&nbsp;still drive&nbsp;67% of total contractor revenue&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/165972</guid>
      <pubDate>Wed, 18 Mar 2026 15:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/165972-before-you-chase-ai-leads-fix-your-google-business-profile</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/03/18/hvac-contractor-working.webp?t=1773862296" type="image/jpeg" length="325457"/>
    </item>
    <item>
      <title>The Trust-First HVAC Sales Strategy</title>
      <author>jjones@violand.com (Jeff Jones)</author>
      <description>
        <![CDATA[<p>If 92% of the public doesn’t trust salespeople, how do you still win the sale?</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/165943</guid>
      <pubDate>Sun, 15 Mar 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/165943-the-trust-first-hvac-sales-strategy</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/03/13/customer-sales.webp?t=1773428259" type="image/jpeg" length="151104"/>
    </item>
    <item>
      <title>From $700K to $7 Million: How Roy White Built a Servant-Led HVAC Company That Scales Without Breaking Culture </title>
      <author>mailto:chris@reputationigniter.com (Chris Lollini)</author>
      <description>
        <![CDATA[<p>Roy White’s leadership approach helped guide Fixed Right and Guaranteed from a fragile $700,000 business to $7.3 million in revenue.</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/165944</guid>
      <pubDate>Sat, 14 Mar 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/165944-from-700k-to-7-million-how-roy-white-built-a-servant-led-hvac-company-that-scales-without-breaking-culture</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/03/13/Roy-White-2.webp?t=1773429636" type="image/jpeg" length="338579"/>
    </item>
    <item>
      <title>How to Turn One Service Call Into Two Revenue Streams </title>
      <author>mailto:chris@reputationigniter.com (Chris Lollini)</author>
      <description>
        <![CDATA[<p>“More leads” isn’t always the real bottleneck.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/165912</guid>
      <pubDate>Sun, 08 Mar 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/165912-how-to-turn-one-service-call-into-two-revenue-streams</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/03/06/additional-services.webp?t=1773169077" type="image/jpeg" length="255925"/>
    </item>
    <item>
      <title>The Most Undervalued Role in HVAC: Why Dispatchers Are the Ones Who Actually Keep the Company Running </title>
      <description>
        <![CDATA[<p>The person who controls the schedule often controls the success of the business.</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/165913</guid>
      <pubDate>Sat, 07 Mar 2026 07:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/165913-the-most-undervalued-role-in-hvac-why-dispatchers-are-the-ones-who-actually-keep-the-company-running</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/03/06/hvac-dispatcher.webp?t=1773169076" type="image/jpeg" length="201178"/>
    </item>
    <item>
      <title>What HVAC Owners Get Wrong About Employee Feedback </title>
      <description>
        <![CDATA[<p>HVAC leaders can use these three steps to turn feedback into better decisions.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/165902</guid>
      <pubDate>Thu, 05 Mar 2026 17:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/165902-what-hvac-owners-get-wrong-about-employee-feedback</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/03/04/employee-feedback.webp?t=1773169077" type="image/jpeg" length="189337"/>
    </item>
    <item>
      <title>How Contractors Can Stop Losing Orders to Texts, Sticky Notes, and Guesswork </title>
      <description>
        <![CDATA[<p>Tiny, everyday errors like missed texts or unconfirmed orders can lead to massive losses. Learn how to optimize your operations to keep those hard-earned profits.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/165901</guid>
      <pubDate>Thu, 05 Mar 2026 13:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/165901-how-contractors-can-stop-losing-orders-to-texts-sticky-notes-and-guesswork</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/03/04/unorganized-contractor.webp?t=1773169076" type="image/jpeg" length="173731"/>
    </item>
    <item>
      <title>When Heating Systems Fail Midwinter, Everyone Notices </title>
      <description>
        <![CDATA[<p>An HVAC system failure during peak heating season can lead to lost revenue for businesses.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/165882</guid>
      <pubDate>Sun, 01 Mar 2026 07:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/165882-when-heating-systems-fail-midwinter-everyone-notices</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/02/27/HVAC-Byline-Image-.webp?t=1772849518" type="image/png" length="773220"/>
    </item>
    <item>
      <title>When Distributors Underperform, Contractors Move On </title>
      <description>
        <![CDATA[<p>Trust, communication, and shared planning are the keys to good distributor-contractor relationships. Those relationships have been tested lately.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/165878</guid>
      <pubDate>Sat, 28 Feb 2026 07:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/165878-when-distributors-underperform-contractors-move-on</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/02/27/hvac-distribution.webp?t=1772849520" type="image/jpeg" length="250395"/>
    </item>
    <item>
      <title>Profit Lives in the Margins: A Smarter Seasonal Marketing Blueprint for HVAC Contractors</title>
      <description>
        <![CDATA[<p>The first 18 months of a customer relationship generate most of its lifetime value.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/165852</guid>
      <pubDate>Thu, 26 Feb 2026 13:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/165852-profit-lives-in-the-margins-a-smarter-seasonal-marketing-blueprint-for-hvac-contractors</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2026/02/26/contractor-profits.webp?t=1772849517" type="image/jpeg" length="1186936"/>
    </item>
  </channel>
</rss>
