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    <title>Ground Source Heat Pumps</title>
    <description>
      <![CDATA[Energy efficient and widely available, ground source heat pumps come in open-loop, closed-loop, vertical, or horizontal options. There is big money in the business of ground source heat pumps. From tax credits to retrofit opportunities, this sector provides contractors with energy efficiency and new HVAC frontiers. Read the latest in ground source heat pumps here and find out about trends, technology, and applications.]]>
    </description>
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    <item>
      <title>HVAC Trends: The Geothermal Market</title>
      <author>bellolih@bnpmedia.com (Hannah Belloli-Oster)</author>
      <description>
        <![CDATA[Climate Control Group’s Dan Ellis discusses the commercial and residential geothermal market and how tax incentives (or lack thereof) have affected its adoption, new opportunities for geothermal installation and application, and solutions contractors can employ to offset geothermal cost.]]>
      </description>
      <guid>http://www.achrnews.com/articles/165957</guid>
      <pubDate>Fri, 03 Apr 2026 17:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/165957-hvac-trends-the-geothermal-market</link>
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    </item>
    <item>
      <title>Digging Into Geothermal Innovation at AHR Expo</title>
      <description>
        <![CDATA[Manufacturers highlighted new geothermal systems designed to improve efficiency and simplify installation, while offering better comfort to occupants.]]>
      </description>
      <guid>http://www.achrnews.com/articles/165948</guid>
      <pubDate>Wed, 18 Mar 2026 11:11:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/165948-digging-into-geothermal-innovation-at-ahr-expo</link>
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    </item>
    <item>
      <title>End of Section 25D Tax Credit Could Cut Residential Geothermal Shipments by 50%</title>
      <author>mattjachman@achrnews.com (Matt Jachman)</author>
      <description>
        <![CDATA[<p>Those in the geothermal business see plenty of opportunity, but say the expiration of a tax credit for residential projects is a setback. &nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/165857</guid>
      <pubDate>Wed, 25 Feb 2026 07:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/165857-end-of-section-25d-tax-credit-could-cut-residential-geothermal-shipments-by-50</link>
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    </item>
    <item>
      <title>WaterFurnace Highlights Resiliency, Affordability</title>
      <description>
        <![CDATA[<p>WaterFurnace focused on accelerating geothermal adoption by emphasizing grid resiliency and affordability.</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/165787</guid>
      <pubDate>Tue, 03 Feb 2026 21:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/165787-waterfurnace-highlights-resiliency-affordability</link>
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    <item>
      <title>Residential Credits Wind Down, Commercial Geothermal Powers Ahead   </title>
      <author>bellolih@bnpmedia.com (Hannah Belloli-Oster)</author>
      <description>
        <![CDATA[<p>Residential credits are set to sunset, but commercial geothermal continues to gain momentum thanks to not-yet-expiring tax incentives, innovation, and maturing tech. For HVACR contractors, the next wave of geothermal growth hinges on training and design expertise. &nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/165486</guid>
      <pubDate>Thu, 13 Nov 2025 07:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/165486-residential-credits-wind-down-commercial-geothermal-powers-ahead</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2025/11/12/Morrison-Geothermal-1.webp?t=1763415511" type="image/jpeg" length="419262"/>
    </item>
    <item>
      <title>Residential Heating Showcase 2025</title>
      <description>
        <![CDATA[The residential heating showcase is designed to help HVAC contractors learn about the new heating equipment that is available for the upcoming cooler months. ]]>
      </description>
      <guid>http://www.achrnews.com/articles/165406</guid>
      <pubDate>Mon, 20 Oct 2025 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/165406-residential-heating-showcase-2025</link>
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    <item>
      <title>WaterFurnace Celebrates Grand Opening of Headquarters Expansion</title>
      <description>
        <![CDATA[<p>The grand opening welcomed multiple state and local leaders, who joined more than 250 WaterFurnace employees to commemorate the milestone.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/165294</guid>
      <pubDate>Thu, 25 Sep 2025 13:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/165294-waterfurnace-celebrates-grand-opening-of-headquarters-expansion</link>
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    <item>
      <title>HVAC Q&amp;A Episode 13: What’s Next for Geothermal HVAC?</title>
      <author>mariataylor@achrnews.com (Maria Taylor)</author>
      <description>
        <![CDATA[What’s next for geothermal after the “Big, Beautiful Bill” scrapped the residential clean energy credit? Here is what three geo experts had to say.]]>
      </description>
      <guid>http://www.achrnews.com/articles/165116</guid>
      <pubDate>Fri, 29 Aug 2025 13:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/165116-hvac-q-and-a-episode-13-whats-next-for-geothermal-hvac</link>
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    </item>
    <item>
      <title>Running Low on R-454B? Dig Deeper</title>
      <description>
        <![CDATA[<p>R-454B prices have skyrocketed 700% — and for contractors struggling to find supply, geothermal systems are beginning to stand out.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/164835</guid>
      <pubDate>Sat, 28 Jun 2025 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/164835-running-low-on-r-454b-dig-deeper</link>
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    <item>
      <title>IRA Tax Credits Still Face the Axe in Senate Version of Big, Beautiful Bill</title>
      <description>
        <![CDATA[<p>An amended bill slashes 25C and 25D, phases out clean energy production credits early, but also offers a glimmer of hope for the geothermal industry.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/164795</guid>
      <pubDate>Thu, 19 Jun 2025 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/164795-ira-tax-credits-still-face-the-axe-in-senate-version-of-big-beautiful-bill</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2025/06/18/geothermal-image-Dona-mirrored.webp?t=1750748864" type="image/png" length="1373875"/>
    </item>
    <item>
      <title>Survey: Cost Savings, Not Climate Concerns, Fuel Geothermal Decisions</title>
      <author>mattjachman@achrnews.com (Matt Jachman)</author>
      <description>
        <![CDATA[Homeowners put savings ahead of any other factor when it comes to considering whether to go geothermal. But they also put the initial cost of a system at the top of a list of concerns.]]>
      </description>
      <guid>http://www.achrnews.com/articles/164742</guid>
      <pubDate>Wed, 11 Jun 2025 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/164742-survey-cost-savings-not-climate-concerns-fuel-geothermal-decisions</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2025/06-June/Geothermal-Sales-and-Service-Contractor.webp?t=1750206817" type="image/jpeg" length="162092"/>
    </item>
    <item>
      <title>Geothermal Projects Stalled by Lack of Drilling Partners</title>
      <author>mariataylor@achrnews.com (Maria Taylor)</author>
      <description>
        <![CDATA[Geothermal HVAC demand is rising, but contractor success hinges on overcoming a driller shortage.]]>
      </description>
      <guid>http://www.achrnews.com/articles/164748</guid>
      <pubDate>Mon, 09 Jun 2025 17:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/164748-geothermal-projects-stalled-by-lack-of-drilling-partners</link>
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    </item>
    <item>
      <title>GOP Lawmakers Urge Elimination of Tax Credits for Geothermal Programs</title>
      <description>
        <![CDATA[<p>A bill moving through the House aims to repeal federal tax credits for clean energy, including geothermal.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/164687</guid>
      <pubDate>Fri, 30 May 2025 13:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/164687-gop-lawmakers-urge-elimination-of-tax-credits-for-geothermal-programs</link>
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    <item>
      <title>Outsourcing Geothermal Drilling is Tough When Drillers are Scarce</title>
      <author>mariataylor@achrnews.com (Maria Taylor)</author>
      <description>
        <![CDATA[Smart driller-contractor alliances can help both parties do more business.]]>
      </description>
      <guid>http://www.achrnews.com/articles/164672</guid>
      <pubDate>Wed, 28 May 2025 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/164672-outsourcing-geothermal-drilling-is-tough-when-drillers-are-scarce</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2025/05-May/American-Well-and-Pump-in-New-York.webp?t=1748495414" type="image/jpeg" length="198807"/>
    </item>
    <item>
      <title>Survey Shows 1 in 4 Commercial Building Managers Using Geothermal</title>
      <author>keatinga@bnpmedia.com (Austin Keating)</author>
      <description>
        <![CDATA[A comprehensive survey reveals the growing momentum of commercial geothermal HVAC, with one in four facility managers already adopting the technology and industry experts predicting continued expansion driven by tax incentives, energy efficiency, and technological advancements.]]>
      </description>
      <guid>http://www.achrnews.com/articles/164605</guid>
      <pubDate>Wed, 14 May 2025 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/164605-survey-shows-1-in-4-commercial-building-managers-using-geothermal</link>
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    </item>
    <item>
      <title>Geothermal Professionals See Growing Interest In Residential Projects </title>
      <author>mattjachman@achrnews.com (Matt Jachman)</author>
      <description>
        <![CDATA[<p>Decarbonization goals, energy and cost savings, and incentives are among the drivers of the trend, those who work in the industry say.&nbsp;</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/164529</guid>
      <pubDate>Thu, 01 May 2025 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/164529-geothermal-professionals-see-growing-interest-in-residential-projects</link>
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    </item>
    <item>
      <title>Do Homeowners Want Geothermal?</title>
      <author>bellolih@bnpmedia.com (Hannah Belloli-Oster)</author>
      <description>
        <![CDATA[A recent survey found that homeowners sorta kinda have some sort of knowledge on geothermal, and they sorta kinda are interested in installing geothermal. What is a contractor supposed to do with all this? How can they change indifference to acceptance?]]>
      </description>
      <guid>http://www.achrnews.com/articles/164390</guid>
      <pubDate>Fri, 04 Apr 2025 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/164390-do-homeowners-want-geothermal</link>
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    </item>
    <item>
      <title>What the Launch of Mission Geo Could Mean for the HVAC Industry</title>
      <author>bellolih@bnpmedia.com (Hannah Belloli-Oster)</author>
      <description>
        <![CDATA[<p><span data-contrast="auto" lang="EN-US" style=" user-select: text; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px;"><span style=" user-select: text;">From newspapers to Reddit,&nbsp;</span><span style=" user-select: text;">Mission Geo is planning a giant public relations blitz for the geothermal industry</span><span style=" user-select: text;">.</span></span><span data-ccp-props="{}" style=" user-select: text; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px;">&nbsp;</span>
</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/164037</guid>
      <pubDate>Mon, 27 Jan 2025 07:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/164037-what-the-launch-of-mission-geo-could-mean-for-the-hvac-industry</link>
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    <item>
      <title>100-Year-Old London Flats Prove Heat Pump Sceptics Wrong</title>
      <description>
        <![CDATA[<p>An Edwardian-era social housing estate in Chelsea, central London, is the latest ‘complex to decarbonize’ building to get the renewable heating treatment, successfully busting myths about whether heat pumps can work for old and existing buildings.</p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/163989</guid>
      <pubDate>Sat, 18 Jan 2025 07:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/163989-100-year-old-london-flats-prove-heat-pump-sceptics-wrong</link>
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    </item>
    <item>
      <title>Heating and Cooling the Communities of the Future – Geothermal, Geo-exchange and District Energy</title>
      <description>
        <![CDATA[<p>The journey to net zero begins underground. </p>]]>
      </description>
      <guid>http://www.achrnews.com/articles/163869</guid>
      <pubDate>Fri, 20 Dec 2024 07:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/163869-heating-and-cooling-the-communities-of-the-future-geothermal-geo-exchange-and-district-energy</link>
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    </item>
    <item>
      <title>Neighborhood Network Geothermal Project Connects More Than Just Residents</title>
      <author>bellolih@bnpmedia.com (Hannah Belloli-Oster)</author>
      <description>
        <![CDATA[While a shared system has been utilized before on college campuses or in hospitals, this is the first time in the United States that a utility company has ever installed geothermal across a neighborhood. And it happened because of a unique partnership.]]>
      </description>
      <guid>http://www.achrnews.com/articles/163826</guid>
      <pubDate>Mon, 09 Dec 2024 07:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/163826-neighborhood-network-geothermal-project-connects-more-than-just-residents</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/12-December/Geothermal-Borehole-Drilling-Framingham-Massachusetts.webp?t=1734300002" type="image/jpeg" length="174713"/>
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    <item>
      <title>Residential Heating Showcase 2024</title>
      <description>
        <![CDATA[The residential heating showcase is designed to help HVAC contractors learn about the new heating equipment that is available for the upcoming cooler months.]]>
      </description>
      <guid>http://www.achrnews.com/articles/155299</guid>
      <pubDate>Mon, 07 Oct 2024 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/155299-residential-heating-showcase-2024</link>
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    </item>
    <item>
      <title>Chicago’s Booming Geothermal Market</title>
      <author>mariataylor@achrnews.com (Maria Taylor)</author>
      <description>
        <![CDATA[According to industry experts, the market for geothermal systems in Chicago is heating up.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154894</guid>
      <pubDate>Tue, 23 Jul 2024 11:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154894-chicagos-booming-geothermal-market</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/07-July/Chicago-Booming-Geothermal-Market-An-HVAC-Minute-Video-Update-July-23-2024.webp?t=1722270860" type="image/jpeg" length="139370"/>
    </item>
    <item>
      <title>Virginia Passes Geothermal Bill With Major Financial Incentives</title>
      <author>bellolih@bnpmedia.com (Hannah Belloli-Oster)</author>
      <description>
        <![CDATA[The bill significantly reduces the cost of a geothermal installation, spurs job creation, and hopes to inspire more contractors to tap into the geothermal market.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154819</guid>
      <pubDate>Tue, 09 Jul 2024 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154819-virginia-passes-geothermal-bill-with-major-financial-incentives</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/07-July/Hybrid-water-to-water-and-water-to-air-geothermal-system.webp?t=1721082136" type="image/jpeg" length="147124"/>
    </item>
    <item>
      <title>Market for Geothermal Systems in Third-Largest U.S. Metro Area is Heating Up, Experts Say</title>
      <author>mattjachman@achrnews.com (Matt Jachman)</author>
      <description>
        <![CDATA[The Chicago area is one of the markets seeing an increased interest in geothermal systems from businesses and institutions like schools and governments.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154807</guid>
      <pubDate>Thu, 04 Jul 2024 06:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154807-market-for-geothermal-systems-in-third-largest-us-metro-area-is-heating-up-experts-say</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/07-July/Wellfield-at-Cass-Junior-High-School-in-Darien-Illinois.webp?t=1720469529" type="image/jpeg" length="106551"/>
    </item>
    <item>
      <title>Using Hydronic Systems to Advance Sustainability Goals</title>
      <author>bellolih@bnpmedia.com (Hannah Belloli-Oster)</author>
      <description>
        <![CDATA[Hydronic zone systems have proven themselves to be a sustainable heating and cooling option with a longer lifespan, and potential for cost savings.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154743</guid>
      <pubDate>Mon, 24 Jun 2024 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154743-using-hydronic-systems-to-advance-sustainability-goals</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/06-June/The-Ritz-Carlton-South-Beach-Miami.webp?t=1718989499" type="image/jpeg" length="152605"/>
    </item>
    <item>
      <title>How A Water-Source Heat Pump Works</title>
      <description>
        <![CDATA[To help the industry better promote geothermal heat pump technology, it first needs to have an understanding of exactly what is going on during its heating and cooling process.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154604</guid>
      <pubDate>Wed, 22 May 2024 14:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154604-how-a-water-source-heat-pump-works</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/05-May/Water-Source-Heat-Pump.webp?t=1716916122" type="image/jpeg" length="124059"/>
    </item>
    <item>
      <title>Paris Olympics Won’t Have A/C</title>
      <author>bellolih@bnpmedia.com (Hannah Belloli-Oster)</author>
      <description>
        <![CDATA[Organizers for the Paris Olympics are working to keep athletes cool at the 2024 Olympic Games, but it doesn’t involve air conditioning. Instead, an underground cooling system will be installed.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154505</guid>
      <pubDate>Tue, 30 Apr 2024 14:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154505-paris-olympics-wont-have-a-c</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/04-April/Olympic-Rings.webp?t=1715025768" type="image/jpeg" length="175895"/>
    </item>
    <item>
      <title>A New Day for Earth Day: Decarbonization by Heat Pumps</title>
      <description>
        <![CDATA[As people around the world prepare to celebrate Earth Day, it’s a good time to incorporate renewable energy solutions, like Thermal Energy Networks (TENs), into the ongoing conversation.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154474</guid>
      <pubDate>Mon, 22 Apr 2024 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154474-a-new-day-for-earth-day-decarbonization-by-heat-pumps</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2024/04-April/Earth-Day-Decarbonization-by-Heat-Pumps.webp?t=1713559090" type="image/jpeg" length="75727"/>
    </item>
    <item>
      <title>Offering Geothermal a Smart Move for HVAC Contractors</title>
      <description>
        <![CDATA[With the geothermal market enjoying an enormous surge in popularity due to financial incentives and its reputation for sustainability, now is the time for contractors to strike while the iron is hot and add geothermal to their offerings.]]>
      </description>
      <guid>http://www.achrnews.com/articles/154380</guid>
      <pubDate>Fri, 29 Mar 2024 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/154380-offering-geothermal-a-smart-move-for-hvac-contractors</link>
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