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    <title>Contractor Pro Unitary Trends Series</title>
    <description>The ACHR NEWS is proud to introduce the Unitary Study Series – where we surveyed both contractors and homeowners alike, and unlocked the trends driving unitary brand loyalty, market shifts, and buying behaviors. From there, our editors took these topics a bit further to provide our audience with the information they need: what’s selling, whether or not contractors are likely to follow their brand to a new supplier, smart tech growth, the key decisions driving HVAC purchasing decisions, how contractors engage with OEMs, and much more. Check back in the coming weeks for additional content.</description>
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      <title>Where Contractors Really Get Their Product Info</title>
      <author>mariataylor@achrnews.com (Maria Taylor)</author>
      <description>Distributors are quietly using AI to forecast inventory — and it’s already changing the supply chain.</description>
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        <![CDATA[Distributors are quietly using AI to forecast inventory — and it’s already changing the supply chain.]]>
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      <guid>http://www.achrnews.com/articles/165609</guid>
      <pubDate>Tue, 16 Dec 2025 07:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/165609-where-contractors-really-get-their-product-info</link>
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      <title>HVAC Purchasing Decision Drivers</title>
      <author>mattjachman@achrnews.com (Matt Jachman)</author>
      <description>A survey looked at the reasons contractors choose brands and might consider changing brands, and a comparison of five identical surveys shows the reasons for changing shifted over time.</description>
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        <![CDATA[A survey looked at the reasons contractors choose brands and might consider changing brands, and a comparison of five identical surveys shows the reasons for changing shifted over time.]]>
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      <guid>http://www.achrnews.com/articles/165560</guid>
      <pubDate>Tue, 02 Dec 2025 07:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/165560-hvac-purchasing-decision-drivers</link>
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      <title>Ducted HVAC Remains Dominant Even as Ductless Adoption Climbs</title>
      <description>Data from a recent survey confirms that ducts drive decisions.</description>
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        <![CDATA[Data from a recent survey confirms that ducts drive decisions.]]>
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      <guid>http://www.achrnews.com/articles/165507</guid>
      <pubDate>Tue, 18 Nov 2025 07:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/165507-ducted-hvac-remains-dominant-even-as-ductless-adoption-climbs</link>
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      <title>Surveys Reveal Slipping Loyalty Toward OEM Brands, Suppliers</title>
      <author>mattjachman@achrnews.com (Matt Jachman)</author>
      <description>The percentage of HVAC professionals who reported they are unlikely to change brands within the next year dropped from 70% in 2017 to 55% in 2025.</description>
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        <![CDATA[The percentage of HVAC professionals who reported they are unlikely to change brands within the next year dropped from 70% in 2017 to 55% in 2025.]]>
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      <guid>http://www.achrnews.com/articles/165462</guid>
      <pubDate>Mon, 10 Nov 2025 05:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/165462-surveys-reveal-slipping-loyalty-toward-oem-brands-suppliers</link>
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