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    <title>ACHR News</title>
    <description>Air Conditioning, Heating and Refrigeration News is the weekly news magazine of the HVAC and refrigeration contractor</description>
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    <item>
      <title>I Touched AI — It Didn’t Bite</title>
      <description>
        <![CDATA[<p>Brainbox, Trane execs say AI isn't replacing techs, it's replacing guesswork&nbsp;</p>]]>
      </description>
      <pubDate>Tue, 09 Jun 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/166299-i-touched-ai-it-didnt-bite</link>
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    </item>
    <item>
      <title>HARDI Says Shipments Have Bottomed. Now Comes the Hard Part</title>
      <description>
        <![CDATA[<p>HARDI’s data suggests the HVAC industry may be exiting the inventory correction phase — but it has not yet entered a demand-driven growth phase.&nbsp;</p>]]>
      </description>
      <pubDate>Wed, 20 May 2026 13:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/166220-hardi-says-shipments-have-bottomed-now-comes-the-hard-part</link>
      <guid>http://www.achrnews.com/blogs/17/post/166220</guid>
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    </item>
    <item>
      <title>High HVAC Prices Are Inviting New Competition </title>
      <description>
        <![CDATA[<p>New HVAC manufacturers are focusing on reducing installation time and costs through simpler systems, offering more affordable alternatives to traditional, labor-intensive equipment.&nbsp;</p>]]>
      </description>
      <pubDate>Wed, 06 May 2026 11:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/166166-high-hvac-prices-are-inviting-new-competition</link>
      <guid>http://www.achrnews.com/blogs/17/post/166166</guid>
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    <item>
      <title>Are Data Centers the New Marijuana Industry for HVAC? </title>
      <description>
        <![CDATA[<p>Data centers and the cannabis industry may have some interesting similarities, but contractors shouldn’t write off data centers as a niche market.&nbsp;</p>]]>
      </description>
      <pubDate>Thu, 30 Apr 2026 11:00:29 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/166141-are-data-centers-the-new-marijuana-industry-for-hvac</link>
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    </item>
    <item>
      <title>Using Pets as a Means to Sell More IAQ </title>
      <description>
        <![CDATA[<p>A recent study set out to measure just exactly what our beloved four-legged doggy friends contribute to indoor air quality (IAQ). What researchers found was that in some cases, pets can rival — and even exceed — the impact of the humans living in the home. For HVACR contractors, the data is a way in. &nbsp;</p>]]>
      </description>
      <pubDate>Wed, 29 Apr 2026 11:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/166136-using-pets-as-a-means-to-sell-more-iaq</link>
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    </item>
    <item>
      <title> High HVAC Prices Are Inviting New Competition </title>
      <description>
        <![CDATA[<p>New HVAC manufacturers are focusing on reducing installation time and costs through simpler systems, offering more affordable alternatives to traditional, labor-intensive equipment.&nbsp;</p>]]>
      </description>
      <pubDate>Fri, 10 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/166060-high-hvac-prices-are-inviting-new-competition</link>
      <guid>http://www.achrnews.com/blogs/17/post/166060</guid>
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    </item>
    <item>
      <title>Should Your HVAC Company Have a Mascot? </title>
      <description>
        <![CDATA[<p>Mascots are popping up everywhere in the HVAC industry — on service trucks, across social media feeds, and at community events — as a way for contractors to stand out in an increasingly crowded marketplace and offer something traditional marketing can struggle to deliver: instant recognition and human connection.&nbsp;</p>]]>
      </description>
      <pubDate>Wed, 08 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/166045-should-your-hvac-company-have-a-mascot</link>
      <guid>http://www.achrnews.com/blogs/17/post/166045</guid>
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    </item>
    <item>
      <title>Mentors, Memories, and the Moments We Miss</title>
      <description>
        <![CDATA[<p>Social media reminders of loss show life moves quickly and time is limited — a reason to call or email mentors, friends, and colleagues while we still can.</p>]]>
      </description>
      <pubDate>Fri, 27 Mar 2026 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/166000-mentors-memories-and-the-moments-we-miss</link>
      <guid>http://www.achrnews.com/blogs/17/post/166000</guid>
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    <item>
      <title>ChatGPT Said It Was the Capacitor </title>
      <description>
        <![CDATA[<p>If there’s one thing people trust more than AI search results, it’s their neighbors.&nbsp;</p>]]>
      </description>
      <pubDate>Mon, 09 Mar 2026 13:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/165918-chatgpt-said-it-was-the-capacitor</link>
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    <item>
      <title>Is Space the Final Frontier for Data Centers?</title>
      <description>
        <![CDATA[<p>With residential HVAC slumping, data centers are driving growth <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">—</span>
 but new chip designs, local resistance, and even space-based alternatives raise questions about whether that boom will last.</p>]]>
      </description>
      <pubDate>Tue, 03 Mar 2026 07:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/165886-is-space-the-final-frontier-for-data-centers</link>
      <guid>http://www.achrnews.com/blogs/17/post/165886</guid>
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    <item>
      <title>New Year, New Refrigerant Rules, No Grace Period</title>
      <description>
        <![CDATA[<p>As industry debates the Technology Transitions rule, EPA’s ER&R rule is already in effect, imposing new leak repair, reclamation, reporting, and automatic leak detection requirements under the AIM Act.</p>]]>
      </description>
      <pubDate>Wed, 04 Feb 2026 07:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/165785-new-year-new-refrigerant-rules-no-grace-period</link>
      <guid>http://www.achrnews.com/blogs/17/post/165785</guid>
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    </item>
    <item>
      <title>Using AI to Win the Digital Marketing Race </title>
      <description>
        <![CDATA[<p>Not sure where to start with AI? During a learning lab on the PHCC trade show floor, Andrew Adams, director of partnership marketing at Scorpion, outlined some AI must-dos to win the digital marketing race. &nbsp;</p>]]>
      </description>
      <pubDate>Thu, 22 Jan 2026 07:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/165725-using-ai-to-win-the-digital-marketing-race</link>
      <guid>http://www.achrnews.com/blogs/17/post/165725</guid>
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    </item>
    <item>
      <title>7 Predictions for HVAC in 2026 </title>
      <description>
        <![CDATA[<p>Will 2026 be the year of the refrigerant bounty?&nbsp;</p>]]>
      </description>
      <pubDate>Fri, 02 Jan 2026 07:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/165646-7-predictions-for-hvac-in-2026</link>
      <guid>http://www.achrnews.com/blogs/17/post/165646</guid>
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    </item>
    <item>
      <title>The New HVAC Gold Rush </title>
      <description>
        <![CDATA[<p>Contractor consolidation dominated the early 2020s. Now the money is flowing into equipment — pushed by the rise of data-center cooling.&nbsp;</p>]]>
      </description>
      <pubDate>Mon, 29 Dec 2025 07:00:07 -0500</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/165643-the-new-hvac-gold-rush</link>
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    <item>
      <title>ChatGPT Is Forcing HVAC Contractors to Post Prices Online </title>
      <description>
        <![CDATA[<p>It is important for HVAC contractors to post prices on their website so homeowners can find them when doing an AI search.&nbsp;</p>]]>
      </description>
      <pubDate>Mon, 08 Dec 2025 13:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/165580-chatgpt-is-forcing-hvac-contractors-to-post-prices-online</link>
      <guid>http://www.achrnews.com/blogs/17/post/165580</guid>
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    <item>
      <title>Butch Welsch and Company Celebrate 130 Years</title>
      <description>
        <![CDATA[<p>St. Louis HVAC contracting company Welsch Heating and Cooling is celebrating 130 years as a company.</p>]]>
      </description>
      <pubDate>Fri, 05 Dec 2025 13:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/165577-butch-welsch-and-company-celebrate-130-years</link>
      <guid>http://www.achrnews.com/blogs/17/post/165577</guid>
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    <item>
      <title>It’s Not Just Clean Air — It’s Proof of Clean Air  </title>
      <description>
        <![CDATA[<p>Half of Gen Z respondents and 44% of Millennials said poor air quality at work would be grounds for quitting their job. &nbsp;</p>]]>
      </description>
      <pubDate>Wed, 26 Nov 2025 07:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/165536-its-not-just-clean-air-its-proof-of-clean-air</link>
      <guid>http://www.achrnews.com/blogs/17/post/165536</guid>
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    </item>
    <item>
      <title>Refrigerant Roulette: Contractors Brace For More Change </title>
      <description>
        <![CDATA[<p>Another refrigerant transition is inevitable, as innovation drives HVAC forward. But without clearer communication and coordination next time, contractors’ patience — and trust — may finally run out.&nbsp;</p>]]>
      </description>
      <pubDate>Tue, 21 Oct 2025 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/165396-refrigerant-roulette-contractors-brace-for-more-change</link>
      <guid>http://www.achrnews.com/blogs/17/post/165396</guid>
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    <item>
      <title>Could Better Forecasting Stop Another HVAC Supply Chain Problem? </title>
      <description>
        <![CDATA[<p>Two crises in five years exposed the same gap: distributors and suppliers aren’t forecasting together.</p>]]>
      </description>
      <pubDate>Thu, 16 Oct 2025 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/165389-could-better-forecasting-stop-another-hvac-supply-chain-problem</link>
      <guid>http://www.achrnews.com/blogs/17/post/165389</guid>
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    <item>
      <title>HARDI on R-454B: “The Crisis Is Over” </title>
      <description>
        <![CDATA[<p>The refrigerant shortage is over. Its aftershocks are still rippling through the industry.&nbsp;</p>]]>
      </description>
      <pubDate>Mon, 13 Oct 2025 13:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/165373-hardi-on-r-454b-the-crisis-is-over</link>
      <guid>http://www.achrnews.com/blogs/17/post/165373</guid>
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    </item>
    <item>
      <title>Shortages and Sticker Shock Stall Summer HVAC Sales</title>
      <description>
        <![CDATA[<p>Despite the summer heat, HVAC replacements are lagging as high prices, refrigerant shortages, and consumer caution weigh on the residential market.</p>]]>
      </description>
      <pubDate>Tue, 07 Oct 2025 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/165330-shortages-and-sticker-shock-stall-summer-hvac-sales</link>
      <guid>http://www.achrnews.com/blogs/17/post/165330</guid>
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    </item>
    <item>
      <title>Your Techs Are Posting — Are You Paying Attention? </title>
      <description>
        <![CDATA[<p>A single Facebook post recently got a tech fired — but contractors say it doesn’t have to be that way. Learn how HVAC companies set social media expectations, protect their brand, and empower employees to share their work proudly.&nbsp;</p>]]>
      </description>
      <pubDate>Tue, 23 Sep 2025 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/165264-your-techs-are-posting-are-you-paying-attention</link>
      <guid>http://www.achrnews.com/blogs/17/post/165264</guid>
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    </item>
    <item>
      <title>Is Hanging Onto R-410A Like Carrying an Old iPhone?</title>
      <description>
        <![CDATA[<p>With manufacturers retooled and 80%+ of installs already running on new refrigerants, will a deadline extension really change the math?&nbsp;</p>]]>
      </description>
      <pubDate>Fri, 19 Sep 2025 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/165261-no-one-wants-the-flip-phone</link>
      <guid>http://www.achrnews.com/blogs/17/post/165261</guid>
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    </item>
    <item>
      <title>Why HVAC Technicians Leave — In Their Own Words</title>
      <description>
        <![CDATA[<p>“I try to stay empathetic — but it’s getting harder.” Anonymous techs get real about the job.</p>]]>
      </description>
      <pubDate>Fri, 05 Sep 2025 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/165201-why-hvac-technicians-leave-in-their-own-words</link>
      <guid>http://www.achrnews.com/blogs/17/post/165201</guid>
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    </item>
    <item>
      <title>Europe’s Aversion to Air Conditioning Is Proving Fatal</title>
      <description>
        <![CDATA[<p>Europe’s resistance to air conditioning isn’t just cultural -- it’s become deadly. Tens of thousands of Europeans die from heat each year, and outdated policies aren’t helping.</p>]]>
      </description>
      <pubDate>Tue, 02 Sep 2025 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/165188-europes-aversion-to-air-conditioning-is-proving-fatal</link>
      <guid>http://www.achrnews.com/blogs/17/post/165188</guid>
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    <item>
      <title>Leasing Breakthrough Could Reshape Residential Geothermal </title>
      <description>
        <![CDATA[<p>The geothermal tax credit is ending — but a new opportunity is just beginning.&nbsp;</p>]]>
      </description>
      <pubDate>Thu, 28 Aug 2025 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/165165-leasing-breakthrough-could-reshape-residential-geothermal</link>
      <guid>http://www.achrnews.com/blogs/17/post/165165</guid>
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    <item>
      <title>Is it Time to Consider Privatizing Energy Star? </title>
      <description>
        <![CDATA[<p>The Trump administration has its sights set on eliminating the popular Energy Star program <strong style="box-sizing: border-box; font-weight: bold; font-style: normal; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;"><span style="box-sizing: border-box; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important;">—</span></strong>
 but could the private sector step in to keep it alive?&nbsp;</p>]]>
      </description>
      <pubDate>Mon, 30 Jun 2025 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/164837-is-it-time-to-consider-privatizing-energy-star</link>
      <guid>http://www.achrnews.com/blogs/17/post/164837</guid>
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    <item>
      <title>Hang In There, HVAC</title>
      <description>
        <![CDATA[<p>It’s been a rough 6 months, but demand for HVAC isn’t going anywhere.&nbsp;</p>]]>
      </description>
      <pubDate>Mon, 16 Jun 2025 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/164775-hang-in-there-hvac</link>
      <guid>http://www.achrnews.com/blogs/17/post/164775</guid>
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    <item>
      <title>Next Stage of Private Equity Could Lead to Bigger Payouts</title>
      <description>
        <![CDATA[<p>Private equity interest in HVAC contractors is evolving, with major firms now acquiring established platforms. This is leading to big payouts for contractors. </p>]]>
      </description>
      <pubDate>Wed, 21 May 2025 07:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/164627-next-stage-of-private-equity-could-lead-to-bigger-payouts</link>
      <guid>http://www.achrnews.com/blogs/17/post/164627</guid>
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    <item>
      <title>Don’t MacGyver a Solution to the R-454B Shortage </title>
      <description>
        <![CDATA[<p>Mixing refrigerants in an R-454B system may seem harmless, but it can compromise system performance, void warranties, and create serious safety and reliability risks.&nbsp;</p>]]>
      </description>
      <pubDate>Mon, 12 May 2025 13:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/blogs/17-opinions/post/164602-dont-macgyver-a-solution-to-the-r-454b-shortage</link>
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