the NEWS Blog

I Touched AI — It Didn’t Bite

mariataylor@achrnews.com (Maria Taylor) — Tue, 09 Jun 2026 07:00:00 -0400

Brainbox, Trane execs say AI isn't replacing techs, it's replacing guesswork

HARDI Says Shipments Have Bottomed. Now Comes the Hard Part

mariataylor@achrnews.com (Maria Taylor) — Wed, 20 May 2026 13:00:00 -0400

HARDI’s data suggests the HVAC industry may be exiting the inventory correction phase — but it has not yet entered a demand-driven growth phase.

High HVAC Prices Are Inviting New Competition

Wed, 06 May 2026 11:00:00 -0400

New HVAC manufacturers are focusing on reducing installation time and costs through simpler systems, offering more affordable alternatives to traditional, labor-intensive equipment.

Are Data Centers the New Marijuana Industry for HVAC?

chrisgray@achrnews.com (Chris Gray) — Thu, 30 Apr 2026 11:00:29 -0400

Data centers and the cannabis industry may have some interesting similarities, but contractors shouldn’t write off data centers as a niche market.

Using Pets as a Means to Sell More IAQ

bellolih@bnpmedia.com (Hannah Belloli-Oster) — Wed, 29 Apr 2026 11:00:00 -0400

A recent study set out to measure just exactly what our beloved four-legged doggy friends contribute to indoor air quality (IAQ). What researchers found was that in some cases, pets can rival — and even exceed — the impact of the humans living in the home. For HVACR contractors, the data is a way in.

High HVAC Prices Are Inviting New Competition

Fri, 10 Apr 2026 07:00:00 -0400

New HVAC manufacturers are focusing on reducing installation time and costs through simpler systems, offering more affordable alternatives to traditional, labor-intensive equipment.

Should Your HVAC Company Have a Mascot?

bellolih@bnpmedia.com (Hannah Belloli-Oster) — Wed, 08 Apr 2026 07:00:00 -0400

Mascots are popping up everywhere in the HVAC industry — on service trucks, across social media feeds, and at community events — as a way for contractors to stand out in an increasingly crowded marketplace and offer something traditional marketing can struggle to deliver: instant recognition and human connection.

Mentors, Memories, and the Moments We Miss

Fri, 27 Mar 2026 07:00:00 -0400

Social media reminders of loss show life moves quickly and time is limited — a reason to call or email mentors, friends, and colleagues while we still can.