Gaining trust, offering the perfect solution, and telling potential customers why you are better than the competition can help eliminate buyers from going after a second quote.
How do contractors request, promote, and handle online reviews? Nexstar Network coach Alicia Johnston provides tips for how HVAC contractors should navigate this part of the business.
While more than 90% of homeowners say online reviews are important, only 61% of HVAC contractors say they post reviews on their websites. Experts talk about how to close that gap.
Homeowners mostly want to install high-efficiency equipment because of the comfort it brings and rebates associated. If contractors know what to highlight about the equipment, it can sell itself.
On Demand In part one of this series, we will cover homeowners’ thoughts on online reviews, visit fees, pricing transparency, expected lead times, and payment terms.