The PEAQ program was created out of the desire of Karl G. Larson to find a means to honor the partnership between the Gustave A. Larson Co. and its business partners. 

Nearly 100 Gustave A. Larson Company associates joined the senator for an open discussion to learn more about each other’s various viewpoints, concerns, and priorities.

The Gustave A. Larson Company held an awards dinner on June 25 to honor the top supplier sales persons for 2013 in each of Larson’s five regions.

Gustave A. Larson Co. awarded its top supplier sales personnel in 2012 at a recent dinner. The criteria used to evaluate performance included quality of sales call, product knowledge, communication skills, and accountability.