Hi! My name is Maria Taylor, and I’m the newest addition to the staff at The NEWS. I’ll be working as associate editor until I get my own beat to cover (hot tip: Chances are it will be technology, so I’ll be the tech editor, which sounds awesome, geeky, and hip).
At the end of the day, it is imperative that contractors do not lose focus of the fundamentals, which, in the HVAC world, include performing a correct installation while providing superior customer service.
More than three-quarters — 77 percent — of consumers who decided on the brand they wanted to purchase before choosing the installing contractor used the internet to research their purchases.These are the buying habits of your customers. It is important that you know this information and, more importantly, that you know how to use it to your advantage.
Take a look around your office right now. Notice any glazed eyes or slack expressions? It’s not too late to get your employees fired up and motivated. Create a contest and cultivate some friendly competition or organize a summery-themed potluck. Remember, happy employees create happy customers.
For the first time in two decades, a new conference and tradeshow is being launched for residential contractors. The group will reinvent the typical trade show experience, extending network opportunities inside the exhibit hall with a unique floor plan and enhanced user and exhibitor experience.
I am not going to sugar coat it — this is not easy work. It is manual labor that will have you in attics when it is hotter than a jalapeño’s armpit and down in crawlspaces in freezing temperatures. You may be working nights, weekends, and holidays during the busy season, when the temperatures are at their most extreme, but, rest assured, you will be well compensated.
None of us can possibly have any idea what this industry will look like or where it will be in 125 years, but you can take incremental steps to stay in front of the competition, get out ahead of changes to the marketplace, and decide which trends to follow.
In this issue, we cover ductless products for the commercial market. We also look at alternative refrigerants and trends in R-22 reclamation. Other topics include a summer forecast, business franchises, and more.
Check back for additional content throughout the week.