While it’s tempting to assume most customers prefer to pay for their HVAC installations or repairs in cash, it’s critical for contractors to understand the how and why behind customer decision-making when it comes to large purchases. By regularly offering finance, you better serve your customers, while unlocking key benefits for your business.

In this webinar, contractors will learn how to build strategic financing programs to align with their homeowners' needs. We’ll cover emerging consumer credit trends, break down the most popular loan options available, and provide strategies for navigating payment conversations based on homeowner budget and need.