Like most businesses with short sales cycles, HVAC businesses have typically relied on a transactional selling model. In other words, customer interactions are about closing the immediate sale rather than building solid relationships. But is it time for HVAC contractors to retire this “one and done” approach to customer interactions?

Join us as we unpack how shifting from transactional selling to solution selling can transform your customer relationships — and your bottom line. We’ll examine the fundamentals of solution selling, whether this model makes sense for your business, and strategies for helping your staff adopt a solution selling approach.

Learning Objectives:

• Understand the difference between a transactional selling model and a solution selling model
• Identify the key benefits of a solutions selling model
• Determine whether solution selling could work for your HVAC business
• Learn how to help your staff adopt solution selling techniques

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