An increasing portion of the population becoming smartphone owners, coupled with nearly every home equipped with an email account, is causing a shift in the way we communicate with our customers daily. Throwing a stamp on an envelope and sending communication is simply not going to make the cut with our customers these days.
I am going to put $86,400 into your bank account every day for you to spend any way you wish. However, it will carry no balance over from day to day. Every day, the bank will delete whatever part you failed to use. What would you do? Withdraw every cent? See, each of us has a bank account just like this. It’s the bank of time, because every morning, we are credited with 86,400 seconds. Every night, the bank of time writes off, as a loss, whatever amount of this time we failed to use. It will not carry over any balance, and it will not allow any overdrafts.
I want you to think about the state of customer service in the HVACR industry, particularly in residential home service. We often pay, train, and respect those people who are answering customer calls the least out of everyone at our company. Then, we ask ourselves why they’re not doing a stellar job.
Communicating in rhythm means we have a consistent and organized approach for connecting with our employees. To get better at this, the first thing you need to do is identify what you need to communicate to the company in daily goals, processes, and expectations. I put an emphasis on a communication process, because this can become crippling as your company continues to grow.
Are you happy with the culture at your company? In March, I laid out two of the qualities that make up a great work culture. This month, I’ll cover the last three qualities: training, recognition, and communication.
Service managers are some of the busiest people that I encounter as I visit companies, and sometimes, despite their best intentions, all the time and effort they put in every week doesn’t translate to the results they’re looking for. Does that sound familiar to you? If so, let’s explore how this situation may have been created and what you can do to refocus your manager’s efforts.
How many times per day does your company place customers on hold? If you have no idea, it might be more than you think. If you want to find out, head over to the customer service area when the phones are busy with a notepad and a pen. Over a half hour time period, make a tick mark every time you hear the word hold. That should give you a pretty good idea.
Your daily goal doesn’t have to be static, and in fact it should not be the same year round. Look at your plan for the year, and look at reality — set your numbers based on the fact that things may have changed in the business in terms of weather, personnel, or outside events. Only then can you define your win.
Think about your business and those employed by you. Do they love their jobs? Are they proud of the company they work for? Happy employees mean happy customers, and not the other way around! If you are unsure of the culture of your company, it may be time to re-evaluate the top five qualities of businesses with GREAT culture.
Budgets are important, they define the win and give us our daily and monthly goals to help us keep track along the way. Do you know what your numbers need to be for 2017? Going into a year without even a simple budget can leave us hoping for the best instead of acting with focus and purpose.