A Customer Relationship Manager (CRM) is a type of software tool that companies use to manage and analyze customer interactions throughout the customer buying cycle, with the goal of improving business relationships with customers. A sales CRM takes this to the next level by driving sales related activities and keeping the sales team accountable to a defined sales process.
Given the speed of change in wholesale-distribution, particularly in the “business value,” every wholesale distributor will need to project that operational excellence (OPEX) will become more commonplace as a mission critical objective.
It’s impossible to ignore the competition. Like the forces of market supply, recessions, economic recovery, and upticks in energy prices, competitors influence your business environment. Extending further, competition varies from market to market and even territories within the market.
During years of editing this magazine and others in our industry, I’ve received various versions of this reply when asking a wholesaler for an interview: “We don’t like to talk about ourselves; we don’t want to bring attention to the business; we prefer flying below the clouds; or we don’t want to give away any secrets.” I’m a soft sell guy, and invariably my response was to say “thank you” and move on.
As an HVAC contractor, using social media to grow your business can seem like a daunting task. How could heating and air conditioning possibly make an impact in the world of funny animal videos, pictures of colorful coffee drinks, and memes? Well, it turns out that social media marketing is one of the most effective ways to interact with and learn about your customer base. Here are five tips to drive social media engagement for your company.
Even without the administration passing much new legislation concerning contractors, there are already a number of HVAC regulations that contractors need to keep in mind this year. Some have already went into effect while others will be rolling out soon.
Everyone sells no matter what you do. It might not be a direct sale where you receive a financial reward for “selling” something. But selling includes trying to convince to do something they might not have to consider or are in opposition to.
On June 1, President Donald Trump followed through on his campaign promise to pull the U.S. out of the Paris Climate Accord, an international agreement struck last year that calls for long-term worldwide actions to cut carbon emissions and reduce the threat of climate change.
Quite frankly, I can’t imagine any distributor not assigning a value to their service and recouping at least a portion of the expenses tied to the service. While I personally believe 10 percent is a bit low, it is a start in the right direction.