During The World Economic Forum at Davos a panel of experts including Jack Ma spoke about the importance of e-commerce in small businesses. His remarks forecasted the e-commerce future–one in which smart contractors will be viable and thriving because of their e-commerce capabilities. To be even more clear: e-commerce is a mandate and the next small business accelerant.
The biggest objection commercial HVAC sales consultants hear is: “We don’t have the money to the replace HVAC equipment.” But, thanks to recent tax law changes, profitable commercial businesses now have the financial ability to pay you to swap worn out HVAC equipment for better comfort, greater reliability, and lower energy bills.
We’ve installed and serviced a lot of ductless systems (often called mini splits) over the years. They are great in several applications and offer many benefits, including high efficiency and no duct losses.
Marketing an HVAC company is a continuous process that, by its nature, is never finished. Whether it’s the season of the year or the state of the economy, internal and external factors will shape the way you promote your business to your target audience. However, there is one facet of your marketing strategy that should remain constant: Your business may grow and your customer base may evolve, but your core message will stay the same.
Without people, distributors basically become an empty warehouse, a collection of well-used computers and an assortment of worn out office furniture. Speaking with an assortment of folks looking to purchase distribution businesses — from inside and outside the industry — the conversation typically revolves around three major points — profitability, solid customer relationships, and stability of people.
Listening skills may not be the first thing that comes to mind at a plumbing and heating supply house. During one of my treks, I made the time to acquaint myself with the front counter people. I usually find an abundance of insight, smiles, and good service lessons to learn from those who work the counter. Similar to any organization, when you really want to know what is happening, ask the folks on the front line. Doing this will almost always reveal the unvarnished truth.
It’s no secret that technology continues to change our lifestyles year after year. However, staying ahead of the curve when it comes to these changes seems like a tall order for many HVAC contractors. In order to reach today’s consumer, you have to understand the way their viewing habits and entertainment preferences have evolved.