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In the HVAC world, keeping up with product technology seems to be a larger priority than keeping up with marketing technology. But if you’re serious about attracting new business, you’ll also want to look into how to be efficient with your marketing outreach efforts and get the word out as widely and affordably as possible.

Email marketing is great way to keep in contact with your current customers. It’s much less expensive to maintain a relationship with a current customer than to acquire a new one. When email marketing campaigns are done correctly, they help retain customers and generate new sales.

The connectivity of the Internet has made owning a small business easier while presenting a new and challenging set of problems. Keeping your online information up-to-date, maximizing your local search engine optimization (SEO) potential, and managing reviews are all basics of owning a business.

With the busy season approaching, a common thread in the HVAC world is “Where on earth am I going to find a qualified technician?” Another constant concern in our industry is improving the company ranking on Google. In this article, I will lay out a simple process that HVAC contractors can use to accomplish both of these goals.

So you’ve finally made the decision: You’re going to sell your business. Before you start booking your retirement cruise, though, there are a few factors you should be aware of to get a real sense of what your business is worth. Right at the top of that list is working capital.

Cleaning an ice machine regularly ensures the ice machine will function as efficiently as possible while producing clean and high quality ice. Ice machine manufacturers typically recommend cleaning and sanitizing ice machines at least every 6 months.

Ice machines may encounter issues which require troubleshooting to diagnose the exact problem in order to find a solution. Some ice machines may even beep or light up to indicate an issue. Two of the most common issues which may require ice machine troubleshooting include poor ice quality and imperfect ice cube shapes.