In the latest episode of The NEWSMakers podcast, Kyle Gargaro, editorial director for The ACHR NEWS, talks to WaterFurnace CEO John Thomas.

The moment for geothermal seemed to have arrived several times since the 1970s. A number of factors are forecasting wider use of this type of heating and cooling solution.

Consumer awareness and opinion of heat pumps are both improving, along with the technology. Manufacturers see a strong market ahead, although some challenges remain.

Manufacturers and contractors are working to educate end users about the ways heat pumps work differently from traditional heat sources.

Geothermal heat pumps tap into a renewable source of energy to provide comfort for a home, and HVAC contractors can tap into this market for increased sales.

HVAC contractors should be prepared to sell geothermal to new customers regardless of any incentives.

Geothermal energy can be used to heat and cool commercial buildings. The highly efficient systems that make this possible are geothermal heat pumps.

Taxes may be something no one can avoid, but thanks to recent federal legislation, the geothermal industry can take at least a little of the sting out of it.

New York Governor Cuomo announced that up to $15 million is available to pilot the use of community thermal systems.