NORMAN, Okla. — One year after introducing its Build-A-Brochure program, Coleman® Heating and Air Conditioning, a division of York International Corporation’s Unitary Products Group (UPG), is expanding its offering of online business tools to include the Coleman Ad Planner and new printing options for the Build-A-Brochure program.
According to the company, the new Ad Planner enables Liberties™ dealers to create and send custom newspaper ads direct from their computers. The interactive customization tool provides access to information on the entire Coleman residential product line, including air conditioners, heat pumps, furnaces, and single-package units. Dealers can choose from several ad sizes and prewritten text and headlines to create product and system ads that take advantage of professionally produced product information that is consistent with other sales materials, says the company.