"It's a shame, then, that HVAC contractors are only netting about 2.3 percent in profits from this lucrative niche," she said. "Change must be a grassroots effort." According to Shelby, products need to be easy for contractors to sell, install, and service. Lennox believes its latest offerings in humidity control, filtration, and purification provide those benefits.
The HVAC system manufacturer also is promoting contractor and consumer IAQ awareness through a program that centers on the "Healthy Advantage" message.