April 5, 2005: Michel Releases <I>Never Lose A Customer</I>, 2nd Edition
FLOWER MOUND, Texas - A marketing manual on customer retention, Never Lose A Customer: Ten Steps to Creating An Outstanding Customer Retention Program, has been released as a second edition, announced the book's author Matt Michel.
Michel is known as the publisher of the Comanche Marketing newsletter; he wrote the marketing manuals for five different service franchise organizations, a business alliance, and a business consolidator; he founded a nationally recognized franchise group; and he is founder and CEO of the Service Roundtable, a national private contractor group.