MONTGOMERY, Ala. — According to HVAC marketing expert Adams Hudson of Hudson, Ink, “What do I do next?” is the No.1 question that he hears. “Contractors are looking for a marketing plan because most admit they just don’t have one,” he says, stating that 88 percent of contractors admit to “no real marketing plan.”
Because of this, Hudson, Ink has compiled a free 2003-2004 Marketing Planner for contractors. It provides a “Marketing Focus” for each month, along with “Media Watch” recommendations, and what to look out for in upcoming months. Tips from the planner include: