BOYNE FALLS, Mich. - Are contractors getting paid what they are worth? Attendees to the Michigan Chapter of the Air Conditioning Contractors of America (MIACCA) Convention were given an earful on this topic by David Holt of Profit Strategies Inc.
Holt said that two things, right off the bat, are what customers judge a company by - which can have an immediate impact on profits. Those things are: the people who come into customers' homes and the equipment needed to service or replace HVAC equipment.