There is more advertising clutter in the world today than ever before. According to the book Data Smog, in 1971 people were subjected to 571 advertisements per day. In 1997 that number was up to over 3,000 advertisements per day. Just imagine the competition today, especially with the Internet being even more of a factor in everyday life. Product placements are in everything from sitcoms to sporting events. How can a contractor ever hope to cut through the clutter in today's world?
To make things worse, HVAC is an industry that homeowners usually have little interest in. Average consumers don't pay attention to heating and air conditioning advertisements until they need help. By then it may be too late to make an impression.