CFM Equipment Distributors (Sacramento, Calif.) believes that its dealer customers should have every opportunity to make money and increase profits. The company's success is tied into the success of its customers. One way of doing this is by using a pricing strategy known as Profit Strategies/CFM Up-Front pricing program.
"The intention of this program is to turn our customers' service departments that have historically lost money into true profit centers," said Rod Toner, CFM marketing and sales director. "By creating a profit center out of the service department, dealers tend to grow, buy more equipment, and pay for what they buy."