PEWAUKEE, Wis. - The Gustave A. Larson Co. celebrated its 70th anniversary this July. Founded by Gus Larson in 1936, the company has been family owned and operated for 70 years and is presently under the leadership of Gus' grandsons; Andrew Larson, president and CEO, and Scott Larson, executive vice president and COO.
Larson began as a small storefront in Madison, Wis., with just two employees. Seventy years later, it has 44 locations in 14 states with almost 400 employees. Each branch carries an extensive inventory of equipment and replacement parts to serve customers' needs. The Larson Co. maintains a $55 million inventory and an in-house truck fleet that replenishes branches nightly.