If you want a study in contrasts, take a look at the captioned photos with this article. One shows a modern, two-story building in a rural setting. The other shows an older, one-story building in a neighborhood business district.

The markets they serve are also distinctively different. The “rural” contractor targets new home construction, while the “neighborhood” contractor relies on the add-on and replacement business. About the only thing they have in common is their geographic location — metropolitan Detroit.