Brand equity, 'segmentation' are key to Nordyne's strategy
LAS VEGAS — Riding a projected 40%-plus sales increase this year, following a 36% increase in 1998, Nordyne brought together here its Frigidaire and Tappan distributors for their annual meeting to continue “our recurring theme of growth,” said company president and coo Dave LaGrand.
Increased capacity allows the upward trend to continue, he told the distributors: