Targeted marketing is not always an exact science, but one company is working on a program that is designed to take the frustration out of not being able to reach the right audience with an advertising message in a timely and efficient manner.
Armstrong Air (www.armstrongair.com) has introduced NeighborMail® for its dealers to narrow in on precisely the number of homeowners for a specific marketing program - usually a number that is much smaller than traditional target marketing. Armstrong Air dealers can use NeighborMail to send marketing pieces to neighbors of a homeowner who is having equipment installed by the dealer. Instead of sending out marketing pieces to hundreds of neighbors, the list can be pared down to only dozens.