Manufacturer, distributor, contractor, end user. Someone's missing - the builder. The new construction builder is becoming an increasingly more significant player in the HVAC industry.
In the new 13 SEER world, carving out market share can be difficult. With specific marketing to the builders strategies, contractors could find themselves on top of a profit wave with few others around. High efficiency SEER units aren't the only new products available that need to be marketed to the builder.