Before sealing all of those envelopes, however, stop and think. Why mail out hoards of holiday cards? Is it because of thankfulness, or is it a blatant promotion piece? And since everyone else does it, no one wants to be left out.
Not being left out is why the presence of advertising is greater in November and December than any other time. Businesses feel that without heavy advertising, loyal customers will do business with competitors advertising the latest special. So, is generosity really the motivation?