"I felt good about (him, her, company). It just felt right." Now there's a phrase you will commonly hear when women are talking to other women when describing why they chose one contractor over another.
Her women friends will understand completely what she's talking about and it won't strike them as illogical. It's almost comical to imagine a man explaining to a man or a woman that he made a decision because "it just felt right." And, if he did, he would likely speak of "gut instinct," laced with a liberal dose of logical explanations.