Most had the same sentiment as Dennis Laughlin, president of Arzel Zoning (Cleveland): "We think we have to be here," he said of attending the Jan. 13-16 event, only to return Feb. 7-9. "We think it's a market we should be in, and that's why we are here. It's not always about the bottom line or how many leads you get. Sometimes you have to plant the seed."
By educating the masses, word can spread. "We just saw sales come in from last year," said Laughlin.